Conceived by Minio Studio agency for JYSK Romania, #Nicioscuză CSR campaign won two awards at the Romanian PR Award 2018. An additional reason to be proud that we contributed to its most important component, the video one.

We filmed three athletes with disabilities who inspired the campaign, Arian Notrețu, Gabriela Constantin and Filip Ghiorghi, but also the influencers who endorsed it, Lucian Mândruță and Dana Rogoz.

You can find below the main video of this campaign.