{"id":2030,"date":"2020-08-25T08:14:00","date_gmt":"2020-08-25T05:14:00","guid":{"rendered":"https:\/\/newframe.ro\/6-motive-pentru-care-coninutul-video-este-esenial-in-orice-strategie-de-marketing\/"},"modified":"2021-02-22T00:01:16","modified_gmt":"2021-02-21T22:01:16","slug":"6-motive-pentru-care-coninutul-video-este-esenial-in-orice-strategie-de-marketing","status":"publish","type":"post","link":"https:\/\/newframe.ro\/en\/6-motive-pentru-care-coninutul-video-este-esenial-in-orice-strategie-de-marketing\/","title":{"rendered":"6 motive pentru care con\u021binutul video este esen\u021bial \u00een orice strategie de marketing"},"content":{"rendered":"

Tr\u0103im cu certitudine \u00een epoca \u00een care con\u021binutul video este st\u0103p\u00e2nul suprem al comunic\u0103rii dintre branduri \u0219i consumatori.<\/p>\n

Video marketingul nu este ceva nou, g\u00e2ndindu-ne doar la spoturile TV care se difuzeaz\u0103 pe micile \u0219i marile ecrane \u00eenc\u0103 de acum 50-60 de ani. Importan\u021ba lui este \u00eens\u0103 cov\u00e2r\u0219itoare \u00een acest moment, dat\u0103 fiind revolu\u021bia pe care au adus-o \u00een via\u021ba oamenilor internetul \u0219i smartphone-ul.<\/p>\n

Una dintre cele mai relevante statistici \u00een acest sens este aceea c\u0103 72% dintre consumatori prefer\u0103 s\u0103 afle despre un produs sau un serviciu prin intermediul con\u021binutului video<\/b> dec\u00e2t printr-un simplu text. (smartinsights.com).<\/p>\n

    \n
  1. Principalul format preferat de public<\/b><\/li>\n<\/ol>\n

    \u00cen acest context, con\u021binutul video a devenit principalul format folosit \u00een content marketing<\/i>. Nici nu-i de mirare din moment ce YouTube are \u00een acest moment peste 1 miliard de useri, adic\u0103 aproape o treime din totalul userilor de internet din \u00eentreaga lume. Peste 500 de milioane de ore de con\u021binut video sunt urm\u0103rite zilnic pe cea mai mare platform\u0103 video din lume<\/b>.<\/p>\n

    Faptul c\u0103 video \u00ee\u0219i va continua ascensiunea \u0219i \u00ee\u0219i va consolida pozi\u021bia \u00een urm\u0103torii ani este cert pentru to\u021bi marii juc\u0103tori de pe pia\u021ba re\u021belelor sociale, Facebook, Instagram, LinkedIn sau Twitter, care \u0219i-au transformat platformele \u00eentr-unele \u201dvideo-first\u201d. Se preconizeaz\u0103 c\u0103 \u00een 2021 oamenii vor petrece \u00een jur de 100 de minute pe zi urm\u0103rind clipuri video online<\/b>.<\/p>\n

    Astfel, companiile \u0219i brandurile nu mai pot neglija con\u021binutul video pentru c\u0103 risc\u0103 s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103 \u0219i s\u0103 piard\u0103 contactul cu competitorii care \u00eei \u00een\u021beleg valoarea.<\/p>\n

      \n
    1. Foarte accesibil oamenilor<\/b><\/li>\n<\/ol>\n

      Acesta este principalul motiv pentru care oamenii sunt at\u00e2t de atra\u0219i de el. Un video bine f\u0103cut ofer\u0103 informa\u021bii relevante \u00eentr-un mod rapid \u0219i u\u0219or de \u00een\u021beles. Efortul f\u0103cut de cel care urm\u0103re\u0219te videoul este minimal. Acest lucru este \u00eentr-adev\u0103r important \u00een lumea \u00een care tr\u0103im, av\u00e2nd \u00een vedere deficien\u021ba de aten\u021bie din ce \u00een ce mai mare a oamenilor \u00een avalan\u0219a de informa\u021bii care se pr\u0103v\u0103le\u0219te zilnic asupra lor din toate direc\u021biile.<\/p>\n

      Privitorii re\u021bin semnificativ mai mult din mesajul unui video \u00een compara\u021bie cu cel al unui bloc de text (dup\u0103 unele studii, aceast\u0103 diferen\u021b\u0103 ar fi uria\u0219\u0103, 95% \u00een cazul unui video fa\u021b\u0103 de doar 10% \u00een cazul textelor).<\/p>\n

        \n
      1. Video cre\u0219te engagement-ul<\/b><\/li>\n<\/ol>\n

        C\u00e2teva statistici relev\u0103 foarte bine acest lucru.<\/p>\n

        87% dintre cei care folosesc video \u00een strategia lor de marketing spun c\u0103 acest con\u021binut le-a crescut traficul pe propriul site (Wyzowl, 2020).<\/p>\n

        Doar prin simpla men\u021bionare a cuv\u00e2ntului video \u00eentr-un titlu de mesaj tip e-mail cre\u0219te rata de click cu 13%.<\/p>\n

        O statistic\u0103 absolut cov\u00e2r\u0219itoare este cea a share-urilor de pe re\u021belele sociale, acolo unde con\u021binutul video genereaz\u0103 cu 1200% mai multe share-uri dec\u00e2t textele \u0219i imaginile statice<\/b>.<\/p>\n

          \n
        1. Mai emo\u021bional dec\u00e2t orice alt con\u021binut <\/b><\/li>\n<\/ol>\n

          Oamenii empatizeaz\u0103 mai u\u0219or cu con\u021binutul video. Orice video este o combina\u021bie \u00eentre imagine \u0219i sunet, astfel poate induce mai intens dec\u00e2t alt tip de con\u021binut o anumit\u0103 stare. Oamenii pot fi mai u\u0219or inspira\u021bi, informa\u021bi, emo\u021biona\u021bi sau distra\u021bi. \u00cen mod clar, impactul asupra lor este unul cu adev\u0103rat important.<\/p>\n

            \n
          1. Video aduce ROI<\/b><\/li>\n<\/ol>\n

            Poate cel mai important motiv pentru care departamentele de marketing trebuie s\u0103-\u0219i \u00eenceap\u0103 strategiile cu componenta video este c\u0103 acest format se dovede\u0219te a fi unul profitabil.<\/p>\n

            Conform unui studiu recent, 80% dintre oamenii de marketing au declarat c\u0103 con\u021binutul video a avut un impact direct \u00een cre\u0219terea v\u00e2nz\u0103rilor<\/b>. (Wyzowl, 2020)<\/p>\n

            Mai mult, 90% dintre consumatori spun c\u0103 sunt ajuta\u021bi \u00een decizia lor de cump\u0103rare de con\u021binutul video. \u00centr-un moment \u00een care comer\u021bul on-line ia o amploare din ce \u00een ce mai mare, este firesc ca oamenii s\u0103 fie interesa\u021bi de c\u00e2t mai multe informa\u021bii despre produsele pe care le achizi\u021bioneaz\u0103. Con\u021binutul video este ideal \u00een acest scop. De ce? Punctul urm\u0103tor r\u0103spunde la aceast\u0103 \u00eentrebare.<\/p>\n

              \n
            1. Con\u021binutul video este exhaustiv<\/b><\/li>\n<\/ol>\n

              Desigur c\u0103 po\u021bi s\u0103 spui totul cu lux de am\u0103nunte \u00eentr-un text, \u00eens\u0103 informa\u021bia pe care o oferi este cu at\u00e2t mai complex\u0103 cu c\u00e2t este expus\u0103 \u00een imagini mai relevante. Nelu\u00eend \u00een considerare sim\u021burile tactil \u0219i olfactiv, imaginile oferite de video sunt tot ce poate oferi internetul mai bun \u00een acest moment \u00een ceea ce prive\u0219te informarea publicului despre produsele propuse spre achizi\u021bie.<\/p>\n

              A\u0219adar, spre deosebire de text, con\u021binutul video nu doar \u00ee\u021bi spune, ci \u00ee\u021bi \u0219i arat\u0103.<\/p>\n

              \u00cen concluzie, oamenii au devenit at\u00e2t de mari consumatori de video, \u00eenc\u00e2t companiilor \u0219i bradurilor le este foarte la \u00eendem\u00e2n\u0103 s\u0103 creeze un astfel de con\u021binut pentru a r\u0103m\u00e2ne \u00een contact cu ei.<\/p>\n

              Pentru a-\u0219i face misiunea mai u\u0219oar\u0103 \u0219i a-\u0219i atinge scopul, oamenii de marketing trebuie s\u0103 se asigure c\u0103 acest contact este unul permanent \u0219i nu unul sporadic. Mai mult dec\u00e2t a fi o unealt\u0103 care aduce awarness<\/i>, con\u021binutul video trebuie s\u0103 fie un liant \u00eentre brand \u0219i consumator, folosit pe tot parcursul a ceea ce \u00een departamentele de marketing \u0219i v\u00e2nz\u0103ri ale companiilor se nume\u0219te customer journey<\/i>.<\/p>\n

              MARIUS CIOROAB\u0102<\/b><\/i>
              Fotograf \/ Managing Partner NewFrame<\/i><\/p>\n

              Surse de inspira\u021bie ale articolului:<\/p>\n

              https:\/\/www.impactbnd.com\/blog\/video-content-the-importance-of-video-marketing<\/a>
              https:\/\/www.hubspot.com\/marketing-statistics<\/a>
              https:\/\/www.hubspot.com\/state-of-marketing<\/a>
              https:\/\/www.singlegrain.com\/video-marketing\/10-useful-types-of-video-content-viewers-love\/<\/a>
              https:\/\/www.oberlo.com\/blog\/complete-guide-video-marketing<\/a><\/p>\n\n\n

              <\/p>\n","protected":false},"excerpt":{"rendered":"

              Tr\u0103im cu certitudine \u00een epoca \u00een care con\u021binutul video este st\u0103p\u00e2nul suprem al comunic\u0103rii dintre branduri \u0219i consumatori. Video marketingul […]<\/p>\n","protected":false},"author":1,"featured_media":2008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[91],"tags":[],"yoast_head":"\n6 motive pentru care con\u021binutul video este esen\u021bial \u00een orice strategie de marketing - NewFrame<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newframe.ro\/en\/6-motive-pentru-care-coninutul-video-este-esenial-in-orice-strategie-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 motive pentru care con\u021binutul video este esen\u021bial \u00een orice strategie de marketing - NewFrame\" \/>\n<meta property=\"og:description\" content=\"Tr\u0103im cu certitudine \u00een epoca \u00een care con\u021binutul video este st\u0103p\u00e2nul suprem al comunic\u0103rii dintre branduri \u0219i consumatori. 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